Dual Pricing Success Stories: Real Businesses, Real Savings

The best way to understand the impact of dual pricing is through real results. Here are case studies from businesses that made the switch and the savings they achieved.

Case Study 1: Neighborhood Deli

A family-owned deli in Brooklyn processing $35,000/month in card transactions was paying $1,050/month (3.0% effective rate) in processing fees. After implementing dual pricing, 35% of their customers switched to cash. Their net processing cost dropped to $312/month — a savings of $8,856 per year.

Case Study 2: Auto Repair Shop

An auto repair shop in New Jersey with average tickets of $450 and monthly volume of $85,000 was paying $2,380/month in processing. After dual pricing, their net cost dropped to $680/month. Annual savings: $20,400.

Case Study 3: Hair Salon

A hair salon with five stylists was processing $22,000/month and paying $660/month in fees. With dual pricing, about 40% of clients began paying with cash. Net monthly processing cost: $158. Annual savings: $6,024.

Case Study 4: Convenience Store

A high-volume convenience store processing $120,000/month saw their monthly processing bill of $3,360 drop to just $840 after implementing dual pricing. With a customer base already accustomed to cash pricing (similar to gas stations), adoption was immediate. Annual savings: $30,240.

Common Themes

• Customer retention exceeded 95% across all case studies
• Cash payment ratios increased by 25-45% within 90 days
• Staff adapted to the new system within one to two weeks
• Initial customer complaints were minimal and subsided within 30 days

Want to see results like these? Mogil Partners can project your specific savings based on your current processing data. Contact us for a free analysis.